Frequently Asked Questions.
F.A.Q
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Have a question that isn’t answered in our FAQ? Feel free to contact us directly — we’re happy to provide any additional information or assistance you may need.
Marketing and Social Media
What’s the difference between traditional marketing and digital marketing?
Traditional marketing includes channels like TV, radio, print, and direct mail – great for broad awareness. Digital marketing, on the other hand, uses online platforms like social media, search engines, websites, and email. It’s highly targeted, trackable, and cost-effective – especially ideal for small to mid-sized businesses.
Why is social media marketing important for businesses?
Social media isn’t just about posting pretty pictures – it’s a direct line to your audience. It builds brand recognition, drives engagement, and turns followers into customers. With a solid strategy, it also helps position your business as a trusted voice in the industry.
Why should I work with a marketing agency?
A good marketing agency offers strategic insight, saves you time, and elevates your brand with expert execution. At Barlume, we become your creative partners—blending data, design, and storytelling to produce real results. Think of us as your in-house marketing team; our goal is to understand the ins and outs of your business so your business is always represented properly.
Do you work with businesses of all sizes?
Yes! Whether you’re a startup building from the ground up or a well-established business ready to scale, we customize our approach to meet your goals, budget, and growth stage.
Do you offer consultations before committing to a service?
Absolutely. We believe in transparency and fit. Our discovery call gives us both a chance to understand your goals and explore how we can help before moving forward.
Brand Reputation and Public Relations
What is PR?
Public Relations is the strategic management of your brand’s image and communications. It involves crafting a positive public narrative through media, press, events, and digital presence to influence how your brand is perceived.
How can public relations (PR) improve my brand’s reputation?
Public Relations strategically positions your business in the public eye through storytelling, media coverage, and community engagement. It helps build trust, shape perception, and respond proactively in times of crisis.
What’s the difference between PR and marketing?
Marketing drives direct sales and engagement, while Public Relations builds long-term credibility and positive perception. Marketing is what you say about your brand—Public Relations is what others say about it. Both are key players in a healthy marketing ecosystem for your brand.
How can I build trust and credibility with my audience?
Consistency is key—across your messaging, visual branding, and actions. It’s what builds trust over time. Your audience should be able to recognize your brand instantly, whether they’re scrolling through Instagram or walking past your storefront. That means using the same tone of voice, visual identity, and values in every touchpoint. But it’s not just about looking the part—authenticity matters too. People connect with brands that feel human. Share real stories, behind-the-scenes moments, and client wins. Respond to feedback—positive or negative—with honesty and care. Over time, this kind of transparency and consistency positions your brand as not just another business but a reliable expert and trusted presence in your field.
How can I incorporate public relations into my marketing strategy?
We can help you weave PR into your overall strategy through things like media outreach, thought leadership, event promotion, and community partnerships – all strategically designed to grow your brand’s voice and reputation.
Website and Search Engine Optimization
What is Search Engine Optimization (SEO)?
SEO is the practice of optimizing your website to rank higher on search engines like Google. Good SEO improves your visibility, drives organic traffic, and helps customers find you before they find your competitors.
Do I need a website if I have social media?
Yes! Social media is powerful, but you don’t own those platforms. Your website is your digital home – essential for credibility, SEO, and converting visitors into customers. It works 24/7, unlike social feeds and provides customers with another touchpoint to enhance your legitimacy.
How long does it take to design and develop a website?
Timelines depend on the scope of your project, but most projects range from 3 to 10 weeks. We prioritize strategy, custom design, functionality, and mobile responsiveness to make sure it’s not just beautiful but effective.
Can you redesign my existing website to improve its performance?
Absolutely. If your current site feels outdated, slow, or isn’t delivering results, we can give it a performance-first refresh – both visually and functionally. Whether it’s improving user experience, optimizing for mobile, or redesigning your layout, we’ll elevate your site to meet your standards.
Already have a hosting provider you like? No problem—we can work within your existing setup to revamp the design without disrupting your current infrastructure.
Can you maintain my website after it’s built?
Yes! We offer ongoing support packages for maintenance, content updates, performance monitoring, and security so you can focus on growing your business.
Branding
Why is branding important for my business?
Branding is more than a logo—it’s how people feel when they think about your business. It’s the personality behind your product, the story you tell, and the lasting impression you leave. A strong brand builds recognition, loyalty, and trust—setting you apart in a crowded market and making your business memorable for all the right reasons.
At Barlume, we dive deep into the strategy behind your brand. We help you uncover your brand’s voice, define your values, and create a visual identity that reflects who you are and where you’re going. From logo design and colour palettes to typography, tone, and brand positioning, we create cohesive brand identities that are built to resonate.
How can a strong visual brand impact my business?
Visual branding creates consistency, boosts professionalism, and makes your business instantly recognizable. It also influences purchase decisions—people are drawn to brands that look the part.
What’s included in a branding package?
Our branding packages typically include your custom logo designs, a branded colour palette, typography and its correct usage, social media assets, and brand guidelines. We tailor every package to your needs—whether you’re just starting or rebranding.
What are brand guidelines, and why are they important?
Brand guidelines are your reference guide to best display your branding. They ensure consistency across all platforms, helping your team, partners, and creatives stay on brand no matter what’s being created.
Do you offer custom packaging and print design services?
We do! Whether it’s product packaging, business cards, or signage, we design print materials that align with your brand and leave a lasting impression.