As of July 10, 2025, Instagram is now allowing search engines to show all of your content on their SERPs (search engine results pages)! While this is old news for other platforms like YouTube, this update is crucial for small businesses that focus their time and efforts on Instagram.
This means you should be ensuring your captions and content are both SEO and SMO friendly with keywords, relevant topics, and easy-to-read content. Some ways you can ensure your social media content is SEO friendly include:
Your Reels, photos, carousels, captions, alt text, and hashtags can now appear in search results. Instagram is no longer just a social app – it’s now a searchable SEO asset. While you should have always been mindful of keywords and hashtags to support your SMO, this update takes things a step further.
Does this mean you should abandon all other SEO efforts? Absolutely not! You should continue treating your marketing as an ecosystem, and ensure that all efforts work together to achieve your business’s goals.
Remember our blog about Social Media Management versus Social Media Marketing? This is where it all comes into play. While it’s great to have someone to manage your social media efforts, a marketer will dedicate time to creating a strategy, and they will now ensure that strategy is SEO-friendly.
Want an audit of your current social media presence to see where you stand? Reach out to us at info@barlume.ca for a free consultation.
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